For this essay, I have chosen to evaluate an Apple iPhone 5 TV advertisement. This ad portrays many people participating in various every day life activities. Light, uplifting piano music plays in the background while each clip plays. Every person shown is using his/her iPhone to capture the precious moments using the camera and video features. This ad appeals to me because I feel like I can relate to these people. I use my iPhone daily to take pictures and videos. I think that this is an effective advertisement because it connects to almost everyone’s emotions and truly makes people want to own an iPhone.
Link to the video: http://www.youtube.com/watch?v=NoVW62mwSQQ